NSC Minerals is one of Western Canada’s premier salt and liquid calcium chloride suppliers headquartered in Saskatoon, Saskatchewan.

The sales and marketing team at NSC was looking for video content to use on their website and in sales presentations, so we spent a day at their Vanscoy mine gathering clips of their world—the salty pink hues making things look like mars at times.

We also captured high resolution stills of their salt products for use on business cards, advertisements and slide decks.

The content we produced from this single shoot has remained useful for years—proving the timelessness of intentional visual content.